Annie Contractor from WorkPlace Equity Partners discussed with me the need for some Trade Show Materials for an event she was doing on March 6th. We had about a month from the time we had the discussion to the time of the event.
I worked with the client to figure out the goal for these materials, I put together a Creative Brief which served as an instructional guide for the Graphic Designer I hired to work on the pieces. The Graphic Designer then developed a two sided Banner, a two sided pop-up signage piece called a Lama, and a two sided flyer. The designer also worked to develop the best Pantone color matches for the client's branded logo colors because the CMYK colors the logo was built from did not have exact PMS paired matches. By doing this we made the printing process easier for the vendor who produced the signage.
One of the challenges with this two sided flyer was the amount of copy we tried to fit on an 8.5 x 11 flyer. But the goal of the flyer was to inform potential customers stopping by Annie's table, about who WorkPlace Equity Partners is, what they do, the process Annie goes through with her clients, the packages she offers, & some client testimonials. After an initial round of edits, I felt the designer got to a very nice & professional looking flyer, that fit all the information the client requested.
"I have known Lisa as a fellow entrepreneur and thank goodness I did - she stepped in right when I needed her to get all of my printing needs met for an expo. Let me be clear: if Lisa hadn't offered her help, I simply wouldn't have been put together. She helped me choose the right print items based on her deep experience, she knew which vendors could deliver them in the short timeframe I had available, and she even knew the designers who could take my print materials from novice-level to slick. Lisa kept everything running on time, she checked in regularly to make sure I saw requests for files, and even tracked my package while it was being shipped. Lisa did it all - I highly recommend her if you need help getting print materials designed, coordinated, and printed for any reason."
We created a 2 sided flyer and vinyl banner in addition to a Pop Up Banner initially for the Phoodio Launch Party but all the items became quite useful for a number of different trade events including a Food Truck Symposium that the City of Denver puts on annually and a trade event put on by Colorado Truckie, another client. The signage created really gave the Phoodio table a consistent look and told a great brand story at the Symposium.
The creation of 2500 2 sided coasters and 36 Pint Glasses were something new and different for Phoodio. The coasters were distributed to breweries in Colorado and used at Trade Shows to provide brand awareness to both app users and truck owners.
The Pint Glasses were created for door prizes for the Phoodio Launch Party and as part of special hand created Press Kits that were delivered to a variety of local Denver magazines as an incentive to come to the Launch Party that we held in February.
These web banners ran on foodtruckoperator.com
during the month of January. FTO.com gave Phoodio the opportunity to advertise on a National Level directly to Food Truck Owners, where they go for industry news.
TESTIMONIAL FROM PHOODIO FOUNDER ROB TOFTNESS:
"Lisa has been an immense help to me. I quickly realized that there were things I could not get done on my own and Lisa helped push me to do the things that I have been putting off. She has been instrumental in getting promotional material for clients and events. I would never have known how to navigate the press inquiries, bleed lines, and Pantone colors, among other things, without her help. I would recommend Lisa to anyone looking for help with their marketing and print efforts!"
Rob Toftness, Founder of Phoodio sitting at the Denver 2018 Food Truck Symposium. The table has the coasters we produced, the pint glasses we produced, and the trade show collateral, including the banner, lama and two-sided flyer. Also shown a few door prizes we raffled off. We had an awesome day meeting food truck owners and other businesses who work with food trucks.
As both the Jewelry Designer, and the customer needing this website I was an integral part of ensuring the site had a brand look and feel that resonated with both me and my clientele. I spent a lot of time working as both the "Brain Chid" or rather Photo Stylist if you will for each photo represented on my site.
Additionally I acted as a Model for my own site and Talent Scout to hire all the additional models to be represented. I also chose all of the wardrobe for the site as part of the stylizing process. I Worked and collaborated with two well known Atlanta Photographers who took all of the photos seen on the site.
Additionally I acted as the Copywriter for the site.
All the copy you see on the site was written and edited by me.
And finally the brand identity, both the colors, the fonts, the template, and the format was while Designed by the team at dragoon studios (Jason Driver and Stefanay Allen) in Atlanta, GA, I collaborated with them every step of the way, and guided them as to what would best represent me, and my brand.